Name
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First Name
Last Name
Email
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How would you describe your business?
If you had to describe your business in one word, what would it be and why?
What services or products does your company provide?
Who are your competitors?
What sets your company apart from the competition?
Which logos from other companies resonate with you?
About Your Target Audience
Who is your target audience?
What is the target audience’s age group and gender?
Are there any new markets you’d like to break into? If so, what would they be and why?
How do most of your customers find out about your company?
How do you plan to communicate with your target audience?
About Your Branding
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What are the exact words that should be part of your logo?
Is there an existing logo? What do you want the new logo to accomplish?
Do you have a tagline or slogan that goes along with your logo or needs to be incorporated?
What 3 attributes would you like your target audience to think of when they look at your new branding?
Your Design Preferences
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What colors or color palettes do you like and why?
Do you have any colors or fonts in mind for your new logo/brand?
Where will the logo be mainly used? Print, web, etc.?
In your opinion, what defines a successful logo?
Are there any restrictions to consider when designing the new logo?
Is there anything that must be included, like existing brand elements or icons?
Looking at other people’s branding, what logos do you like and why?
Are there any logos that you particularly dislike and why?
Is there anything else you’d like to add that we haven’t already covered above?
What is the target audience’s age group?
